Ria Dunn, the founder of Lost & Found, was educated in photography, but this did not prevent her from working with high fashion for many years. The young designer studied the clothing industry well and understood that the machine depersonalizes a thing, makes it empty. In search of creative inspiration, she went to Italy, the birthplace of fashion, and opened a small atelier there. So among the hills of Tuscany was born the brand Lost & Found.
In Italy, the girl found what she was looking for. Tuscany was permeated with a sense of ancient nobility. Those who were able to sew quality products with their own hands were still alive. This led the designer to use labor-intensive technologies to create clothes that convey the emotions and feelings of the master. While industrialization depersonalized labor, the fashion designer returned the lost history in clothes. This has made the Lost & Found trademark particularly valuable.
The whole world is in the palm of your hand
The brand name is almost speaking. “Lost and found” - this is how the name is translated and thereby sends us to something lost. Traveling a lot abroad, Ria Dunn collects bit by bit samples of products, decor, jewelry and then reflects them in the design. The company annually releases two collections of clothing:
As the fashion designer herself notes, the most interesting thing is working with the fabric. Professionals at Lost & Found carefully select the yarn, followed by a complex process of processing the material: washing, processing with a live enzyme, dyeing. Such experiments are necessary in order to give individuality to the tissues. The trademark uses exclusively natural materials: linen, cashmere, wool, hemp. Something is created by the hands of Italian masters, something is imported from other countries, such as cotton from Japan. The collections show a designer’s love for contrasts: coarse linen is intertwined with sheep’s wool or silk. At first glance, such models are no different from ordinary ones. But looking closely, you intuitively catch the spirit of craft art. Large knitting, careless lines, eye-catching seams - all the elements of Lost & Found clothing are designed to emphasize manual craftsmanship.
As for the style, it cannot be said that the brand is reconstructing the clothes of the past. Ria Dunn simply draws inspiration from history and leaves an old imprint on modern styles. Cropped wide trousers made of cotton reflect the minimalism of the modern city, a special finish creates a feeling of layering and gives comfort. A branded white blouse will emphasize the conceptual style in women's clothing and will be combined with any element of the image. The company's products easily fit both in the landscapes of the suburbs and in the concrete jungle of the metropolis. But it invariably feels the soft unhurriedness of the master’s hand there, in distant Tuscany.
A New Look At History
Not far from the abandoned Arezzo textile factory, brand designers are releasing new collections. Ria Dunn does not stop experimenting with fabrics and materials, so every new collection reminds fashionistas around the world of something long forgotten. With the trademark, the classic cut looks fresh and unique. The uniqueness of the materials, combined with your personality, results in a perfect style. If you are bored with industrial fashion, join the world of ancient art with the Lost & Found brand. Play today at the best friv